The main difficulty with the book business is that a book is two kinds of objects. You have, on the one hand, a thing that a reasonable and prudent man might decide is a book. You have on the other hand an object which looks very much like a book, feels very much like a book, but is in actuality a bucket of peanut butter covered with a thin layer of chocolate sauce. These things are sold in the same way. The latter seems to sell better, for some mysterious reason, than the former. A good example of this that I ran into recently is a book called The First Time, which apparently has to do with accounts of initial sexual experiences of either eminent or reasonably well-known people. This, I would say, is a bucket of peanut butter. Actually, they missed. They should have done a book called The Last Time, which would not only be funnier but more poignant. The idea is copyrighted, by the way. Take notes.
From remarks Donald Barthelme delivered at a 1975 conference at the Library of Congress. Published in Tracy Daugherty’s book Hiding Man: A Biography of Donald Barthelme.