Masscult and Midcult (Book Acquired Some Time in May)

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Hadn’t heard of Dwight Macdonald or his cranky essay “Masscult and Midcult” until I saw the NYRB edition in my local bookshop. Picked it up, didn’t put it down. The title essay here is on middlebrow culture, on how mass culture is not culture at all but a manufactured, predigested product. It was written in a prepostmodern era (if such a thing exists)—no Warhol, no reckoning with Pop Art, etc. Despite its elitist tone, it’s fantastic stuff, very insightful, and if I disagree with a lot of Macdonald’s criticism (his picking on Norman Rockwell is especially mean), I love his methods.

Haven’t gotten to any of the other essays yet, with the exception of his short skewering of Ernest Hemingway. It begins with a parody (below), and ends with a thoughtful rebuttal by George Plimpton. Macdonald doing Hemingway:

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