Most newness is new in all the same old ways (William H. Gass)

‘Make it new,’ Ezra Pound commanded, and ‘innovative’ is a good name for some kinds of fiction; however, most newness is new in all the same old ways: falsely, as products are said to be new by virtue of minuscule and trivial additions; or vapidly, when the touted differences are pointless; or opportunistically, when alterations are made simply in order to profit from imaginary improvements; or differentially, when newness merely marks a moment, place, or person off from others and gives it its own identity, however dopey.

From William H. Gass’s essay “Anywhere but Kansas.” Collected in Tests of Time.

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