William Gaddis’s last novel Agapē Agape is a bitter, funny rant, a monologic stream-of-consciousness that, through its extreme powers of synthesis, spills over into heteroglossic eruptions, a carnival of erudite voices. Driven by terrible physical pain, hints of madness, and, most of all, the need to “explain all this” before he dies, the voice of the novel (surely Gaddis himself) channels cultural historian Johan Huizinga and philosopher Walter Benjamin into a conversation about the conflict of art and commerce set against the backdrop of the rise of mass culture:
. . . falls right into line doesn’t it, collapse of authenticity collapse of religion collapse of values what Huizinga called one of the most important phases in the history of civilization, and Walter Benjamin picks it up in his Art in the Age of Mechanical Reproduction in this heap somewhere, the authentic work of art is based in ritual he says, and wait Mr. Benjamin, got to get in there the romantic mid-eighteenth century aesthetic pleasure in the worship of art was the privilege of the few. I was saying, Mr. Huizinga, that the authentic work of art had its base in ritual, and mass reproduction freed it from this parasitical dependence. Ah, quite so Mr. Benjamin quite so, turn of the century religion was losing its steam and art came in as its substitute would you say? Absolutely Mr. Huizinga, and I’d add that this massive technical reproduction of works of art could be manipulated, changed the way the masses looked at art and manipulated them. Inadvertently Mr. Benjamin you might say that art now became public property, for the simply educated Mona Lisa and the Last Supper became calendar art to hang over the kitchen sink. Absolutely Mr. Huizinga, Paul Valery saw it coming, visual and auditory images brought into homes from far away like water gas and electricity and finally, God help us all, the television. Positively Mr. Benjamin, with mechanization, advertising artworks made directly for a market what America’s all about. Always has been, Mr. Huizinga. Always has been, Mr. Benjamin. Everything becomes an item of commerce and the market names the price. And the price becomes the criterion for everything. Absolutely Mr. Huizinga! Authenticity’s wiped out when the uniqueness of every reality is overcome by the acceptance of its reproduction, so art is designed for its reproducibility. Give them the choice, Mr. Benjamin, and the mass will always choose the fake. Choose the fake, Mr. Huizinga! Authenticity’s wiped out, it’s wiped out Mr. Benjamin. Wiped out, Mr. Huizinga. Choose the fake, Mr. Benjamin. Absolutely, Mr. Huizinga! Positively Mr. Benjamowww! Good God! a way to find a sharp pencil just sit still avoid stress stop singing what, anybody heard me they’d think I was losing my, that I’d lost it yes maybe I have . . .
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there’s a price
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