That morning, the city was celebrating Consumer Thanksgiving Day. This feast came around every year, on a day in November, and had been set up to allow shoppers to display their gratitude toward the god Production, who tirelessly satisfied their every desire. The biggest department store in town organized a parade every year: an enormous balloon in the shape of a garishly colored doll was paraded through the main streets, pulled by ribbons that sequin-clad girls held as they marched behind a musical band. That day, the procession was coming down Fifth Avenue: the majorette twirled her baton in the air, the big drums banged, and the balloon giant, representing the Satisfied Customer, flew among the skyscrapers, obediently advancing on leashes held by girls in kepis, tassels, and fringed epaulets, riding spangly motorcycles.
At the same time, another parade was crossing Manhattan. The flaky, moldy moon was also advancing, sailing between the skyscrapers, pulled by the naked girls, and behind it came a line of beat-up cars and skeletons of trucks, amid a silent crowd that was gradually increasing in size. Thousands of people joined the throng that had been following the moon since the early hours of the morning, people of all colors, whole families with children of every age, especially as the procession filed past the crowded black and Puerto Rican areas of Harlem.
Read the rest of Italo Calvino’s short story “The Daughters of the Moon” — or listen to Robert Coover read and discuss it.