Americans love being conned (Ishmael Reed)

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It was Bo Shmo and the neo-social realist gang. They rode to this spot from their hideout in the hills. Bo Shmo leaned in his saddle and scowled at Loop, whom he considered a deliberate attempt to be obscure. A buffoon an outsider and frequenter of sideshows.

Bo Shmo was dynamic and charismatic as they say. He made a big reputation in the thirties, not having much originality, by learning to play Hoagland Howard Carmichael’s “Buttermilk Sky” backwards. He banged the piano and even introduced some novel variations such as sliding his rump across the black and whites for that certain effect.

People went for it. It was an all the newspapers. He traveled from coast to coast exhibiting his ass and everything was fine until the real Hoagland Howard Carmichael (the real one) showed up and went for Bo Shmo’s goat. He called him a lowdown patent thief and railed him out of town. You would think that finding themselves duped, the impostor’s fans would demand his hide. Not so, Americans love being conned if you can do it in a style that is both grand and entertaining. Consider P.T. Barnum’s success, Semple McPherson and other notables. A guy who rigs aluminum prices can get himself introduced by Georgie Jessel at 100 dollars a plate but stealing a can of beer can get you iced.

So sympathetic Americans sent funds to Bo Shmo which he used to build one huge neo-social realist Institution in the Mountains. Wagon trains of neo-social realist composers writers and painters could be seen winding up its path.

From Ishmael Reed’s 1969 novel Yellow Back Radio Broke-Down, which I am loving the hell out of.

On Fran Ross’s postmodern picaresque novel Oreo

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Fran Ross’s 1974 novel Oreo is an overlooked masterpiece of postmodern literature, a delicious satire of the contemporary world that riffs on race, identity, patriarchy, and so much more. Oreo is a pollyglossic picaresque, a metatextual maze of language games, raps and skits, dinner menus and vaudeville routines. Oreo’s rush of language is exuberant, a joyful metatextual howl that made me laugh out loud. Its 212 pages galloped by, leaving me wanting more, more, more.

Oreo is Ross’s only novel. It was met with a handful of confused reviews upon its release and then summarily forgotten until 2000, when Northeastern University Press reissued the novel with an introduction by UCLA English professor Harryette Mullen(New Directions offered a wider release with a 2015 reissue, including Mullen’s introduction as an afterword.)

Mullen gives a succinct summary of Oreo in the opening sentence of her 2002 essay “‘Apple Pie with Oreo Crust’: Fran Ross’s Recipe for an Idiosyncratic American Novel“:

In Fran Ross’s 1974 novel Oreo, the Greek legend of Theseus’ journey into the Labyrinth becomes a feminist tall tale of a young black woman’s passage from Philadelphia to New York in search of her white Jewish father.

Mullen goes on to describe Oreo as a novel that “explores the heterogeneity rather than the homogeneity of African Americans.”

Oreo’s ludic heterogeneity may have accounted for its near-immediate obscurity. Ross’s novel celebrates hybridization and riffs–both in earnestness and irony—on Western tropes and themes that many writers of the Black Arts Movement of the 1960s and ’70s specifically rejected.

Indeed, Oreo still feels ahead of its time, or out of its time, as novelist Danzy Senna repeatedly notes in her introduction to the New Directions reissueSenna points out that “Oreo resists the unwritten conventions that still exist for novels written by black women today,” and writes that Ross’s novel “feels more in line stylistically, aesthetically, with Thomas Pynchon and Kurt Vonnegut than with Sonia Sanchez and Ntzoke Shange.”

In his review of Oreo, novelist Marlon James also posits Ross’s place with the postmodernists, suggesting that “maybe Ross is closer in spirit to the writers in the 70s who managed to make this patchwork sell,” before wryly noting, “Of course they were all white men: Vonnegut, Barth, Pynchon, and so on.”

Of course they were all white men. And perhaps this is why Oreo languished out of print so long. Was it erasure? Neglect? Institutional racism and sexism in publishing and literary criticism? Or just literal ignorance?

In any case, Ross belongs on the same postmodern shelf with Gaddis, Pynchon, Barth, Reed, and Coover. Oreo is a carnivalesque, multilingual explosion of the slash we might put between high and low. It’s a metatextual novel that plays zanily with the plasticity of its own form. Like Coover, Elkin, and Barthelme, Ross’s writing captures the spirit of mass media; Oreo is forever satirizing commercials, television, radio, film (and capitalism in general).

Ross plays with the page as well, employing quizzes, menus, and charts into the text, like this one, from the novel’s third page:

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Oreo won me over with the postmodern paragraph that followed this chart, which I’ll share in full:

 A word about weather

There is no weather per se in this book. Passing reference is made to weather in a few instances. Assume whatever season you like throughout. Summer makes the most sense in a book of this length. That way, pages do not have to be used up describing people taking off and putting on overcoats.

What happens in Oreo? Well, it’s a picaresque, sure, but it goes beyond, as Ralph Ellison put it, being “one of those pieces of writing which consists mainly of one damned thing after another sheerly happening.” (Although there are plenty of damned things happening, sheerly or otherwise, after each other.)

Oreo is a mock-epic, a satirical quest for the titular Oreo to discover the “secret of her birth,” using clues left by her white Jewish father who, like her mother, has departed. All sorts of stuff happens along the way–run ins with rude store clerks, attempted muggings, rhyming little people with a psychopathic son camping in the park, a short voice acting career, a soiree with a “rothschild of rich people,” a witchy stepmother, and a memorable duel with a pimp. (And more, more, more.)

Throughout it all, Oreo shines as a cartoon superhero, brave, impervious, adaptable, and full of wit—as well as WIT (Oreo’s self-invented “system of self- defense [called] the Way of the Interstitial Thrust, or WIT.” In “a state of extreme concentration known as hwip-as [Oreo could] engage any opponent up to three times her size and weight and whip his natural ass.)

Indeed, as Oreo’s uncle declares, “She sure got womb, that little mother…She is a ball buster and a half,” underscoring the novel’s feminist themes as well as its plasticity of language. Here “womb” becomes a substitution for “balls,” a symbol of male potency busted in the next sentence. This ironic inversion might serve as a synecdoche for Oreo’s entire quest to find her father, a mocking rejoinder to patriarchy. As Oreo puts it, quite literally: “I am going to find that motherfucker.”

Find that motherfucker she does and—well, I won’t spoil any more. Instead, I implore you to check out Oreo, especially if you’re a fan of all those (relatively) famous postmodernist American novels of the late twentieth century. I wish someone had told me to read Oreo ages ago, but I’m thankful I read it now, and I look forward to reading it again. Very highly recommended.

[Ed. note — Biblioklept first published this review in July of 2020.]