In order for leveling really to occur, first it is necessary to bring a phantom into existence, a spirit of leveling, a huge abstraction, an all-embracing something that is nothing, an illusion–the phantom of the public. . . . The public is the real Leveling-Master, rather than the leveler itself, for leveling is done by something, and the public is a huge nothing.
The public is an idea, which would never have occurred to people in ancient times, for the people themselves en masse in corpora took steps in any active situation, and bore responsibility for each individual among them, and each individual had to personally, without fail, present himself and submit his decision immediately to approval or disapproval. When first a clever society makes concrete reality into nothing, then the Media creates that abstraction, “the public,” which is filled with unreal individuals, who are never united nor can they ever unite simultaneously in a single situation or organization, yet still stick together as a whole. The public is a body, more numerous than the people which compose it, but this body can never be shown, indeed it can never have only a single representation, because it is an abstraction. Yet this public becomes larger, the more the times become passionless and reflective and destroy concrete reality; this whole, the public, soon embraces everything. . . .
The public is not a people, it is not a generation, it is not a simultaneity, it is not a community, it is not a society, it is not an association, it is not those particular men over there, because all these exist because they are concrete and real; however, no single individual who belongs to the public has any real commitment; some times during the day he belongs to the public, namely, in those times in which he is nothing; in those times that he is a particular person, he does not belong to the public. Consisting of such individuals, who as individuals are nothing, the public becomes a huge something, a nothing, an abstract desert and emptiness, which is everything and nothing. . . .
The Media is an abstraction (because a newspaper is not concrete and only in an abstract sense can be considered an individual), which in association with the passionlessness and reflection of the times creates that abstract phantom, the public, which is the actual leveler. . . . More and more individuals will, because of their indolent bloodlessness, aspire to become nothing, in order to become the public, this abstract whole, which forms in this ridiculous manner: the public comes into existence because all its participants become third parties. This lazy mass, which understands nothing and does nothing, this public gallery seeks some distraction, and soon gives itself over to the idea that everything which someone does, or achieves, has been done to provide the public something to gossip about. . . . The public has a dog for its amusement. That dog is the Media. If there is someone better than the public, someone who distinguishes himself, the public sets the dog on him and all the amusement begins. This biting dog tears up his coat-tails, and takes all sort of vulgar liberties with his leg–until the public bores of it all and calls the dog off. That is how the public levels.
I read the passage first in Dwight Macdonald’s essay “Masscult and Midcult” — it’s the final section of Macdonald’s essay, followed simply by “This is the essence of what I have tried to say.” (The translation in Macdonald’s essay is a bit different than the one I’ve cited/linked to here, which is by Alexander Dru).