Self-Ironizing Anti-Satiric Culture and a Juggalo’s Sense of Wonder

Last year, Saturday Night Live ran an unfunny parody of an infamous viral video. SNL sought to mock the 2009 Gathering of the Juggalos Infomercial which advertised the tenth anniversary spectacular for that venerable event. The Gathering of the Juggalos is an annual outdoor music and culture festival initiated by and starring Insane Clown Posse. The best way to (try to) understand it is to watch the infomercial. You can watch the infomercial and SNL‘s parody at Current, which I suggest you do now. Done? Okay.

SNL‘s parody is not funny, it is merely observational; that is to say, it doesn’t ever approach satire. It is unfunny mimicry of something far funnier. There is no topping the riotous authenticity of the thing in itself. The original Juggalo infomercial’s joyful exuberance resists SNL‘s ironic aims–it can’t really be satirized. It is beyond kitsch, and eventually even schadenfreude. It does not seem real. Can the ICP enterprise be in earnest, though? Take their new video “Miracles,” for example–are these guys for real? Take a few minutes to watch this. I insist. (NB: Lyrics NSFW).

The video, apparently directed by Lisa Frank, communicates a sincere adoration and sense of wonder and possibility in a world of shit that’ll shock your eyelids, like: long neck giraffes, pet cats and dogs, fucking shooting stars and fucking rainbows, UFOs, crows, ghosts, moms, kids . . . you know, pure motherfucking magic. There’s a paradox in Shaggy 2 Dope and Violent J in full malevolent get-up vamping in front of rainbows and stars and expressing anger at scientists who would dare to explain how fucking magnets work. Even more perplexing, earlier this year, ICP released the trailer for their Western film, Big Money Rustlas the deadly tale of debauchery, hedonism, and family love set in a small town of Mudbug. Again, I insist you watch the trailer. (NB: Language NSFW).

How might one go about satirizing that? It already seems framed as a parody of a parody. It’s anti-satiric. It self-ironizes. But again: How sincere are ICP?

Thomas Morton’s “In the Land of the Juggalos” (Vice magazine), the authoritative, in-depth investigation into the 2007 Gathering, reveals a close-knit culture of rejects reveling in “the worst aspects of goth, punk, gangsta rap, rave, nu-metal, and real metal to create a sub-culture so universally repulsive as to forestall any attempts at outside involvement.” Equally good, and more immediately accessible is Derek Erdman’s photo essay documenting the 2009 Gathering–the one advertised in the promo video. His marvelous, grotesque photos show a sincere audience, eager members of the Psychopathic Records “family.” Take a few minutes to suck it all in. These people are serious in their Juggaloness. But again, what of ICP themselves? They can’t be art-pranksters or scammers, can they? They are clearly serious about ICP as a money-making enterprise but what about as a form of art or cultural commentary? Can they be serious about the absurd sentimental content of “Miracles” or their woefully dumb Western film? Are they for real?

There is a radical authenticity about ICP’s project. It’s an autochthonous monster engendering a legion of mutant fans. Yet it also seems potently aware of its position. ICP/Juggalo culture strikes me as a form of ritual theater assuring a sense of belonging and even meaning in life to a group of people who choose to see themselves as outcast or othered. It is inconceivable to suggest that they are wholly or even partly unaware of how others see them; indeed, awareness of how others perceive them is exactly what gives meaning to being a down-assed ninja, a true Juggalo. They see you seeing them (seeing you seeing them).

Hence a condition of post-postmodernity, of a ludic and labyrinthine culture that produces subcultures resistant to irony, to parody, to the defenses of Modernism and the techniques of postmodernism. If we contrast the gap between SNL’s parody and the real thing, we might be led to what I think David Shields is trying to describe in his book Reality Hunger, a situation where the narrative techniques of modernity (and their counterparts in postmodernism) are no longer tenable forms of discourse and analysis in an increasingly technologically mediated world.

Experiment: Imagine that you wish to satirize (or parody) Walmart. Envision the details and observations you will use to mock the behemoth, its customers, its gross place in America. Then go to a Walmart. You are trumped. Hyperbole and irony are beyond you. There is no way to top the thing in itself. You are left merely with a set of observations, not insights. An ironic viewpoint does not cease to exist, but it can’t be supported via the traditional methods of Modernism or postmodernism. Contrast South Park‘s Walmart satire with the website People of Walmart. The former attempts to justify an ironic viewpoint through the logic of satire and mimesis. The latter is an ironic viewpoint of an objective reality. It’s not even parody. It’s “real.”

And this is why SNL’s Juggalo spoof signals the limits of parody and cultural parody’s satirical, mimetic aims. Like People of Walmart, it’s just an ironic viewpoint of an objective reality. The postmodern distortions of ICP (their clown paint, their mythos, their argot, their identities, their Faygo) and the surreal, trashy carnival of the Gathering present an objective reality radically open to a host of ironic semiotic machinations delivered in an earnestness that trumps satire. ICP have already done the work for you. Their world hosts ironic oppositions; their nihilistic anthem “Fuck the World” directly contradicts the sugary magical wonder of “Miracles.” The weird identity-symbiosis they share with their fans is wholly defined by radical otherness and alienation. If you take the time to wade through comment boards on ICP related videos, news, and articles (you shouldn’t do that, btw, dear reader), you’ll find a fierce hatred of Juggalos–a fierce hatred that paradoxically defines and confers identity upon the Juggalo. This is a priori irony. ICP’s aesthetic identity resists mockery, renders mockery moot. A recent internet video, “The Juggalo News,” attempts to satirize Juggalo culture. It’s mildly amusing but ultimately offers no insight. It’s failed satire.

Far better to dispense with pointless parody and enjoy ICP’s works for whatever they are. Re-watch “Miracles.” Around 1:09 or so Violent J raps: “I fed a fish to a pelican at Frisco bay / It tried to eat my cell phone” and Shaggy responds: “He ran away,” kicking a leg back and thrusting an arm forward in a pose evocative of Superman to illustrate the action of his bosom companion’s narrative. This is more precious than gold, Shaggy’s gesture, a miracle in “Miracles,” and I will take it as an earnest gift. ICP has brought me some measure of joy, and yes, tears (of laughter) in my time, so I do thank them.

Reality Hunger — David Shields

Just what, exactly, is David Shields’s Reality Hunger supposed to be about? He’s brazen enough to slap the subtitle “A Manifesto” right there under the title, suggesting a work of sustained principles calling for something to change or happen for some reason, but after reading the damn thing, I still have no real idea what he really wants or why I should care. If I had to venture a guess, it seems that Shields is suggesting that we quit reading, writing, and publishing “standard novels” and that “realism” in letters can only be located in lyric essays and other works free from genre constraint (even the memoir is too artificial for Shields, and autobiography ultimately represents facts without truth).

I think what he really wants is authenticity, which repeatedly gets called “reality,” a term he (repeatedly) fails to satisfactorily define. Reality Hunger seems to argue that authenticity in the 21st century must take the form of synthesis, must chop up and recombine disparate elements, genres, cultural artifacts. To that end, Shields’s book is a tour-de-force of citation and appropriation. Aspiring toward an aphoristic tone, Shields organizes the book into 618 short sections over 200 or so pages; most of the sections are not his work, but come rather from myriad sources across different cultures and eras. I have no problem with this (c’mon, this is Biblioklept!) and Shields clearly demonstrates that the practice is hardly new in the history of story-telling, rhetoric, or philosophy.

My real problem is the self-seriousness of it all. Shields aspires to “break” reality into his text by reapportioning and recombining varied citations, but this bid for authenticity is, of course, utterly artificial, often stolid, and not nearly as fun as such a playful medium would suggest. Even worse, it’s not really a proper synthesis; that is, in stacking bits of other people’s work together with some of his own thin connective tissue, Shields hasn’t achieved an authentic blend or, to use a term he’d hate, anything novel, anything new. The jarring stylistic shifts between sections will lead serious readers repeatedly to the book’s appendix to find out who originated the words Shields is copping.

If Reality Hunger approaches having a point, it comes in the book’s penultimate chapter, “Manifesto.” Here, he attacks “standard novels.” The term is appropriated from W.G. Sebald, a writer of marvelous and strange novels that Shields would love to be essays. In one of the few original lines in the book, Shields dismissively writes that “Novel qua novel is a form of nostalgia.” He goes on to argue that the personal/lyric essay is more closely aligned with philosophy, history, and science than novels, and that novels no longer have any legitimate response to these more “real” concerns. Which is utter bullshit, really, and seems more than anything to prove that Shields is probably not that well-read, despite his massive cut and paste catalog. Not that I think that he’s not that well-read. He just picks and chooses, according to his taste, what novels get to escape being “standard.” How can one read contemporary masterpieces like The Rings of Saturn or Infinite Jest or 2666 or Underworld and honestly say that they don’t hold value? Shields, of course, does/would presumably find room for these in his “manifesto.”

The most embarrassing chapter of Reality Hunger, “Hip-hop,” also reveals the most about Shields’s program. It’s also one of the few chapters to feature long sections of Shields’s own original prose. In a turgid, humorless, overly-analytical “defense” of hip-hop and “sampling culture,” Shields describes how hip-hop works, riffing on the function of “realness” in hip-hop, and grasping at the larger implications of a normalized recombinant art form within modern culture. And though I agree with pretty much everything that Shields has to say about piracy and copyright laws, the drastic artificiality of his style and tone is really too much here. It’s like someone trying to explain why a joke is funny.

The worst though is Shields’s assertion that “Our culture is obsessed with real events because we experience hardly any.” The sentence itself is a clever bit of sophistry that falls apart under any real scrutiny. I can name a dozen “real events” that I experienced in the last few hours alone, including eating dinner with my family, talking with my wife, and putting my daughter to bed. Complaining that we are denied “real events,” like the mopes Shields cites from Douglas Coupland’s Generation X who lament their “McLives,” is a way of excusing ourselves from the intensity of being present–at all times–in our own lives. The vapid philosophy of the spoiled whiners in Reality Bites wasn’t attractive back in the early nineties and it’s downright repellent now.

So what does it all add up to? I think that Reality Hunger works well as a description of post-postmodernity. And as much as I’ve ranted against it here it’s actually quite enjoyable as a compendium of clever quotations. As a manifesto though, it’s an utter failure. To be fair, he had no shot of convincing me that the novel is or should be dead. There’s just too much evidence to the contrary.

Reality Hunger is now available in hardback from Knopf.

David Shields’s Post-postmodernism

I’m halfway through David Shields’s much buzzed-about manifesto Reality Hunger, and it seems to me that the work is really an attempt at defining post-postmodernism, a term, I should clarify upfront, that he has not employed so far in the book. Shields tells us at the outset that his

intent is to write the ars poetica for a burgeoning group of interrelated (but unconnected) artists in a multitude of forms and media (lyric essay, prose poem, collage novel, visual art, film, television, radio, performance art, rap, stand-up comedy, graffiti) who are breaking larger and larger chunks of “reality” into their work. (Reality, as Nabokov never got tired of reminding us, is the one word that is meaningless without quotation marks.)

Putting “reality” in quotation marks, under suspicion, or ironic scrutiny is one of core moves of postmodernist thought, and Shields relies on his audience to accept this premise, even as he repeatedly attempts to define what it means to break reality into art. The paradox inherent in the self-consciousness of the “burgeoning group” that Shields identifies evinces as a yearning for authenticity coupled with the need for the essential artifice of narrative. In a self-reflexive move that at once engenders and exemplifies the post-postmodern tension between authenticity and art that he is trying to describe, Shields comprises Reality Hunger out of hundreds and hundreds of citations from other authors. These quotations, literary samples, reconfigure into a new synthesis. Shields’s project is at once steeped in ambiguity–are these authors’ citations now his work? Do they simply lend credibility or actually create a new authenticity? Post-postmodernity then must always operate with “reality” under radical scrutiny but also primary privilege. Irony inheres but must be overcome somehow–winking at the audience is not enough. Artifice is necessary but must also be surpassed somehow. Shields’s post-postmodernism (again, I must stress that he does not use this term–he refers instead to an unnamed, organic group, a movement that is not a movement):

A deliberate unartiness: “raw” material, seemingly unprocessed, unfiltered, uncensored, unprofessional . . . Randomness, openness to accident and serendipity, spontaneity; artistic risk, emotional urgency and intensity, reader/viewer participation; an overly literal tone, as if a reporter were viewing a strange culture; plasticity of form, pointillism; criticism as autobiography; self-reflexivity, self-ethnography, anthropological autobiography; a burring (to the point of invisibility) of any distinction between fiction and nonfiction: the lure and blur of the real.

If Shields has possibly described two of his favorite examples throughout the book here, David Foster Wallace and W.G. Sebald, he’s also approached describing Laurence Sterne’s 18th-century (anti-)classic Tristram Shandy (a problematic volume thus-far unmentioned in Reality Hunger Shields cites in section 298).

I can’t help recalling the dreadful film Cloverfield here (again, so far unmentioned by Shields but hardly out of his scope). The film exemplifies the paradox between artificiality and authenticity that Shields sets out to carve-up: a major Hollywood monster-movie (could there be anything more unreal?) that predicates audience response on the “realism” of its medium–namely, the pretense that the entire film is shot on a hand-held digital camera by an amateur witness to the events. The film’s “art” then is to enact a manipulation of “authenticity”–the very “realness” and “rawness” of the document an utter construction. Reality Hunger traffics in whatever problems such a narrative construction might pose to a twenty-first-century audience. Full review when I finish.