Two weeks ago, I wrote a piece about the Insane Clown Posse and Juggalo culture where I argued that ICP’s project, so heavily distorted in the tropes and defenses of postmodernity, is essentially resistant to ironic satire and even parody. My piece was prompted largely by ICP’s newest video, “Miracles,” a mawkish, sweetly dumb anthem brought to life as a mutant Spencer’s Gifts blacklight poster. A day or two after I posted, a friend sent me Daniel O’Brien’s article in Cracked, “Learn Your Motherf#@kin’ Science: A Textbook for Juggalos.” O’Brien’s piece seeks to correct ICP’s notion that “rainbows,” “giraffes,” and “magnets” are somehow unexplainable “miracles”; he uses Juggalo vernacular to address the myriad questions (and misapprehensions) expressed in “Miracles.” O’Brien juxtaposes Juggalo-speak against the schema of school texts to point out that “Miracles” is insanely, almost heroically stupid. He does this to be funny, of course, but I think that there’s a sense of exasperation to his parody. It buckles under the strain of mocking something already so radically open to an ironic viewpoint as to render said viewpoint null and void.
About a week after O’Brien and I ran our pieces on “Miracles,” Saturday Night Live attempted another parody of ICP (see my first post for more on their first attempt). Here’s their spoof of “Miracles”:
Again, it’s not very funny. There’s no insight or satirical value, no allegorical leap–it’s just an ironic viewpoint. But what else could it be? What’s left to a satirist when his subject is literally a clown in oversized shorts rapping about the magical mysteries of magnets? In her review of the episode at AV Club, Claire Zullkey wondered, “if SNL should get much credit for a near line-by-line parody of an Insane Clown Posse video that is already ridiculous and ironic,” and Annie Wu at TV Squad noted that “it quickly became obvious that the real Insane Clown Posse video was funnier. Sorry, ‘SNL,’ but no matter how hard you try, you cannot top unintentional ICP hilarity.”
But are ICP unintentional? As I argued in my previous post, they clearly tap into authenticity or “realness” in their project, both in their music and in their connection to their fans, the Juggalos. At the same time, this authenticity is bolstered by commonplace idioms and tropes of postmodernism–code names, fictional personas, costumes, make-up, self-invented mythos, argot, and a keen emphasis on self-referentiality. These postmodern defenses render the question of intentionality radically ambiguous. This is why the old techniques of satire and parody do not hold up very well against ICP: the realness of the thing in itself transcends the ironic viewpoint. Cracked did a much better job with this video:
It’s hardly hilarious, but its mash-up technique actually surpasses ironic-viewpoint-as-parody: there’s some real commentary here. The mash-up artist juxtaposes two “real” sources–a Glade Plug-in ad and clips from the original “Miracles” video and the result is genuine satire. What’s being mocked though isn’t the inanity of the Insane Clown Posse, but the larger inanity of mass commercial culture itself, in which people are encouraged to lose critical perspective, to be reduced to a child-like state of wonder by a fucking air freshener, a consumer product. The satire works by pointing out that the ICP video isn’t really any dumber than most other commercials–it’s just so brazenly over-the-top that we notice its inanity. Indeed “Miracles” calls attention to its inanity. It’s self-aware (perhaps). In any case, this juxtaposition of “the real” shows us that successful post-postmodern satire will not invoke an ironic viewpoint, but rather call attention to the limits of an ironic viewpoint. The “loudness” of ICP’s stupidity is so extreme that we take an ironic view, but what of the far-more subtle stupidities of Glade Plug-in commercials and their ilk? If “Miracles” is to be instructive, let us learn from its distortions, for what it distorts is really just part and parcel of 21st century American culture. It is a priori irony. It is meta-criticism. But it need not be instructive. It can simply be enjoyed for (whatever) it is.