Tag: Slavoj Žižek

The Complete Short Stories of J.G. Ballard (Fifth Riff: “The Subliminal Man”)

BibliokleptLeave a comment

[Ed. note: Biblioklept originally ran a series of posts on The Complete Short Stories of J.G. Ballard between October 2013 and March 2014.]

Today is Black Friday in America. I don’t think it’s necessary to remark at length on the bizarre disjunction between this exercise in consumerism-as-culture and the intended spirit of the Thanksgiving holiday that precedes it. Indeed, I think that the cognitive dissonance that underwrites Black Friday—the compulsion to suffer (and cause suffering), both physically and mentally,  to “save” money on “consumer goods” (sorry for all the scare quotes, but these terms are euphemisms and must be placed under suspicion)—I think that this cognitive dissonance is nakedly apparent to all who choose to (or are forced to) actively engage in Black Friday. The name itself is dark, ominous, wonderfully satanic.

Rereading “The Subliminal Man,” I was struck by how presciently J.G. Ballard anticipated not only the contours of consumerist culture—urban sprawl, a debt-based economy, the mechanization of leisure, the illusion of freedom of choice—but also how closely he intuited the human, psychological responses to the consumerist society he saw on the horizon. Half a century after its publication, “The Subliminal Man” seems more relevant than ever.

The premise of the tale is fairly straightforward and fits neatly with the schema of many other early Ballard stories: Franklin, an overworked doctor, is approached by Hathaway, a “crazy beatnik,” who refuses to take part in the non-stop consumerism of contemporary society. Hathaway can “see” the subliminal messages sent through advertising. He asks for Franklin’s help in stopping the spread of these messages. Hathaway reasons that the messages are intended to enforce consumerist society:

Ultimately we’ll all be working and spending twenty–four hours a day, seven days a week. No one will dare refuse. Think what a slump would mean – millions of lay–offs, people with time on their hands and nothing to spend it on. Real leisure, not just time spent buying things . . .

The fear of a slump. You know the new economic dogmas. Unless output rises by a steady inflationary five per cent the economy is stagnating. Ten years ago increased efficiency alone would raise output, but the advantages there are minimal now and only one thing is left. More work. Subliminal advertising will provide the spur.

Franklin is unconvinced, even though he is already working Saturdays and Sunday mornings to payoff TVs, radios, and other electronic goods that he and his wife replace every few months. Soon, however, he realizes that something is wrong:

He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old) 2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)

Franklin finally sees the truth, but only after Hathaway takes to blowing up signs’ switch boxes (the word “terrorism” is of course not used in the text, although it surely would be today):

Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY NEW CAR NOW NEW CAR NOW NEW CAR NOW

YES YES YES YES YES YES YES YES YES YES

Like many Ballard stories, “The Subliminal Man” ends on a pessimistic note, with Franklin choosing to ignore his brief enlightenment and give in. Ballard drives his criticism home in the final image of the story, with Franklin and his wife heading out to shop:

They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.

“The Subliminal Man” offers a critique of consumerism that John Carpenter would make with more humor, violence, and force in his 1988 film They Live. In Carpenter’s film, the hero John Nada (played by Roddy Piper) finds a pair of sunglasses that allow him to see through the ads, billboards, and other commercials he’s exposed. What’s underneath? Naked consumerism:

they-live-billboard

The images here recall the opening lines of “The Subliminal Man”: ‘The signs, Doctor! Have you seen the signs?’ Like Ballard’s story, Carpenter’s film is about waking up, to seeing the controlling messages under the surface.

In his film The Pervert’s Guide to Ideology, Slavoj Žižek offers a compelling critique of just how painful it is to wake up to these messages:

 

It’s worth pointing out that Carpenter offers a far more optimistic vision than Ballard. Ballard’s hero gives in—goes back to sleep, shuts his eyes. Carpenter’s hero Nada resists the subliminal messages—he actually takes up arms against them. This active resistance is possible because Carpenter allows his narrative an existential escape hatch: In They Live, there are real, genuine bad guys, body-snatching ugly-assed aliens—others that have imposed consumerism on humanity to enslave them. That’s the big trick to They Live: It’s not us, it’s them.

Ballard understands that there is no them; indeed, even as the story skirts around the idea of a conspiracy to dupe consumers into cycles of nonstop buying, working, and disposing, it never pins that conspiracy on any individual or group. There’s no attack on corporations or government—there’s not even a nebulous “them” or “they” that appears to have controlling agency in “The Subliminal Man.” Rather, Ballard’s story posits ideology as the controlling force, with the only escape a kind of forced suicide.

I don’t think that those who engage in consumerism-as-sport, in shopping-as-a-feeling are as blind as Ballard or Carpenter represent. I think they are aware. Hell, they enjoy it. What I think Ballard and Carpenter (and others, of course) really point to is the deep dissatisfaction that many of us feel with this dominant mode of life. For Ballard, we have resistance in the form of the beatnik Hathaway, an artist, a creator, a person who can perceive what real leisure would mean. For Carpenter, Nada is the resister—an outsider, a loner, a weirdo too. It’s somehow far more satisfying to believe that those who engage in spectacle consumerism are brainwashed by aliens than it is to have to come to terms with the notion that these people are acting through their own agency, of their own will and volition. Happy shopping everyone!

 

The Complete Short Stories of J.G. Ballard (Third Riff: Stories of 1961)

Biblioklept2 Comments

jgb_complete_ss400

PREVIOUSLY:

Introductions + stories 1956-1959

Stories of 1960

IN THIS RIFF:

Stories published in 1961:

“Studio 5, The Stars”

“Deep End”

“The Overloaded Man”

“Mr. F Is Mr. F”

“Billennium”

“The Gentle Assassin”

“Studio 5, The Stars” (1961)

“Studio 5, The Stars” takes poetry as its subject and is the first story in The Complete Short Stories to focus on writing. Ballard’s tales usually concern some aspect of art, but up until now he’s been mainly concerned with music (and to a lesser extent visual art).

“Studio 5, The Stars” is the third tale in the collection set in “the crazy season at Vermilion Sands.” Our narrator is the editor of “Wave IX, an avant–garde poetry review.” Ballard constructs his story around the conceit that writing poetry has become (quite literally) a soulless, mechanical activity. Our narrator explains to his interlocutor:

I used to write a fair amount myself years ago, but the impulse faded as soon as I could afford a VT set. In the old days a poet had to sacrifice himself in order to master his medium. Now that technical mastery is simply a question of pushing a button, selecting metre, rhyme, assonance on a dial, there’s no need for sacrifice, no ideal to invent to make the sacrifice worthwhile –

Our narrator’s interlocutor is Aurora Day, a femme fatale who either is or believes she is “Melander,” an archetypal muse of poetry (invented  by Ballard, of course). Aurora is distraught over the state of poetry. And no wonder. Verse is now composed on a “VT set”:

‘Hold on,’ I told him. I was pasting down one of the Xero’s satirical pastiches of Rupert Brooke and was six lines short. I handed Tony the master tape and he played it into the IBM, set the metre, rhyme scheme, verbal pairs, and then switched on, waited for the tape to chunter out of the delivery head, tore off six lines and passed them back to me. I didn’t even need to read them.

The story can perhaps be condensed into this wonderful line:

Fifty years ago a few people wrote poetry, but no one read it. Now no one writes it either. The VT set merely simplifies the whole process.

In his introduction to the collection, Ballard insisted that he “was interested in the real future” he saw coming, not an invented one. The notion of machines recording art that no one will bother to read seems particularly resonant today. Reading “Studio 5, The Stars,” I was reminded of Kenneth Goldsmith’s recent “art” project/stunt of printing the internet. There’s also something in the VT that recalls Slavoj Žižek’s riff on VCRs, machines recording and storing films that the viewer will never actually watch.

“Studio 5, The Stars” takes aim at a commercial culture that pays lip service to the high ideals of “culture” while simultaneously insuring that “culture” can be consumed at no sacrifice—no work—on the part of the consumer.

“Deep End” (1961)

Humanity migrates to Mars after sucking all the resources from the Earth. “Deep End” is a brief tale (and another in the collection to feature one of Ballard’s signature images, the drained swimming pool). An ecological dystopia, “Deep End” feels like a sketch for something bigger—but it gains power from its brevity, and Ballard is content to focus his energies on just a few characters and one core idea here. The restraint pays off in the story’s nihilistic punchline, which I won’t spoil here.

The Overloaded Man

“The Overloaded Man” (1961)

“Faulkner was slowly going insane” is an excellent way to begin a story, and Ballard delivers on his promise. Faulkner can no longer stand his cookie-cutter life in a cookie-cutter house. To alleviate his alienation from modern living, Faulkner builds a strange defense mechanism—he learns that he can dissociate himself from objective reality:

Steadily, object by object, he began to switch off the world around him. The houses opposite went first. The white masses of the roofs and balconies he resolved quickly into flat rectangles, the lines of windows into small squares of colour like the grids in a Mondrian abstract. The sky was a blank field of blue. In the distance an aircraft moved across it, engines hammering. Carefully Faulkner repressed the identity of the image, then watched the slim silver dart move slowly away like a vanishing fragment from a cartoon dream.

How to overcome alienation in a Ballardian world? Even more radical alienation. While “The Overloaded Man” points to a nihilism even bleaker than that in “Deep End,” it also demonstrates a marked improvement in Ballard’s writing from the earlier stories in the collection. We see Ballard controlling metaphor and imagery with a much stronger command than in the first half-dozen stories of his career. He sets out his poor hero’s mechanized domestic milieu in one savage line:

Her kiss was quick and functional, like the automatic peck of some huge bottle–topping machine.

There’s perhaps a slight streak of misogyny in “The Overloaded Man,” which at its core might be described as a story of a man whose nagging wife depresses him. Any ambivalence or fear of the female body that we’ve seen so far in the collection—in the dull, bothersome wives of “The Overloaded Man” or “Escapement,” or the powerful femme fatales of “Prima Belladonna,” “Venus Smiles,” or “Studio 5, The Stars”—any such hint burns vividly in the next story in the collection.

“Mr. F Is Mr. F” (1961)

“Mr. F Is Mr. F” tells the story of Charles Freeman and his pregnant wife, a woman presented with an almost-bovine simplicity that quickly escalates into horror. Charles Freeman grows younger and younger until he’s eventually absorbed into the maternal body.

The story is so nakedly Freudian that even its narrator has no problem spelling out the subtext for readers slow on the uptake:

He was forty when he married Elizabeth, two or three years her junior, and had assumed unconsciously that he was too old to become a parent, particularly as he had deliberately selected Elizabeth as an ideal mother–substitute, and saw himself as her child rather than as her parental partner.

“Mr. F Is Mr. F” is, by my count, the first Ballard story that explicitly takes the human body as its major object of study. Time, of course, is the ever-present grand theme of Ballard’s work, but up until now he’s concentrated his attention on time’s impact on geology, psychology, and culture—but not the human body. The story doesn’t so much analyze a fear of the maternal body so much as it uses that trope to generate fear and abject disgust.

There’s a teleological neatness to “Mr. F Is Mr. F” that  one senses Ballard was trying to pull off in some of his stories of the late 1950s, but couldn’t quite achieve. His chops are stronger here, and, paradoxically perhaps, less slavishly beholden to Edgar Allen Poe, he actually turns in a tale worthy of his hero.

“Billennium” (1961)

“Billennium” sees Ballard returning to the themes of overpopulation and overcrowding that he began exploring in 1957’s “The Concentration City.” The world Ballard imagines is horrifying—moreso because his representation of it is in some ways so terribly banal:

As for the streets, traffic had long since ceased to move about them. Apart from a few hours before dawn when only the sidewalks were crowded, every thoroughfare was always packed with a shuffling mob of pedestrians, perforce ignoring the countless ‘Keep Left’ signs suspended over their heads, wrestling past each other on their way to home and office, their clothes dusty and shapeless. Often ‘locks’ would occur when a huge crowd at a street junction became immovably jammed. Sometimes these locks would last for days. Two years earlier Ward had been caught in one outside the stadium, for over forty–eight hours was trapped in a gigantic pedestrian jam containing over 20,000 people, fed by the crowds leaving the stadium on one side and those approaching it on the other. An entire square mile of the local neighbourhood had been paralysed, and he vividly remembered the nightmare of swaying helplessly on his feet as the jam shifted and heaved, terrified of losing his balance and being trampled underfoot. When the police had finally sealed off the stadium and dispersed the jam he had gone back to his cubicle and slept for a week, his body blue with bruises.

“Billennium,” like many of the stories of 1961, benefits from Ballard’s increasing restraint. While “The Concentration City” is overfreighted with too many ideas to succeed as a perfect short story, Ballard maintains a focus in “Billennium” that pays off. And if the story is predictable—and predictably nihilistic—it nevertheless offers a chilling vision of the future that could very likely come to pass.

“The Gentle Assassin” (1961)

“The Gentle Assassin” is basically Ballard’s mechanism to discuss the so-called “Grandfather Paradox,” a time-travel conundrum of causality and intent. The tale is as neat and tidy as “Mr. F,” but it also showcases a patience and restraint; Ballard slowly builds an ominous, ironic atmosphere before executing his narrative trick. “The Gentle Assassin” isn’t particularly memorable, and there are dozens and dozens of versions of it to be found throughout sci-fi. Still, we see here–and in the other stories of 1961—that Ballard is more confident and able in his prose and plotting.

On the horizon:

We’re still a long way out from the formal experimentation of “1966’s The Assassination of John Fitzgerald Kennedy Considered as a Downhill Motor Race” or 1968’s “Why I Want to Fuck Ronald Reagan,” but Ballard’s pulp fiction gets tighter—and weirder—as we go.

[Ed. note: Biblioklept originally ran a series of posts on The Complete Short Stories of J.G. Ballard between October 2013 and March 2014.]

J.G. Ballard’s “The Subliminal Man,” John Carpenter’s They Live, and Black Friday

Edwin Turner2 Comments

Today is Black Friday in America. I don’t think it’s necessary to remark at length on the bizarre disjunction between this exercise in consumerism-as-culture and the intended spirit of the Thanksgiving holiday that precedes it. Indeed, I think that the cognitive dissonance that underwrites Black Friday—the compulsion to suffer (and cause suffering), both physically and mentally,  to “save” money on “consumer goods” (sorry for all the scare quotes, but these terms are euphemisms and must be placed under suspicion)—I think that this cognitive dissonance is nakedly apparent to all who choose to (or are forced to) actively engage in Black Friday. The name itself is dark, ominous, wonderfully satanic.

Rereading “The Subliminal Man,” I was struck by how presciently J.G. Ballard anticipated not only the contours of consumerist culture—urban sprawl, a debt-based economy, the mechanization of leisure, the illusion of freedom of choice—but also how closely he intuited the human, psychological responses to the consumerist society he saw on the horizon. Half a century after its publication, “The Subliminal Man” seems more relevant than ever.

The premise of the tale is fairly straightforward and fits neatly with the schema of many other early Ballard stories: Franklin, an overworked doctor, is approached by Hathaway, a “crazy beatnik,” who refuses to take part in the non-stop consumerism of contemporary society. Hathaway can “see” the subliminal messages sent through advertising. He asks for Franklin’s help in stopping the spread of these messages. Hathaway reasons that the messages are intended to enforce consumerist society:

Ultimately we’ll all be working and spending twenty–four hours a day, seven days a week. No one will dare refuse. Think what a slump would mean – millions of lay–offs, people with time on their hands and nothing to spend it on. Real leisure, not just time spent buying things . . .

The fear of a slump. You know the new economic dogmas. Unless output rises by a steady inflationary five per cent the economy is stagnating. Ten years ago increased efficiency alone would raise output, but the advantages there are minimal now and only one thing is left. More work. Subliminal advertising will provide the spur.

Franklin is unconvinced, even though he is already working Saturdays and Sunday mornings to payoff TVs, radios, and other electronic goods that he and his wife replace every few months. Soon, however, he realizes that something is wrong:

He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old) 2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)

Franklin finally sees the truth, but only after Hathaway takes to blowing up signs’ switch boxes (the word “terrorism” is of course not used in the text, although it surely would be today):

Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY NEW CAR NOW NEW CAR NOW NEW CAR NOW

YES YES YES YES YES YES YES YES YES YES

Like many Ballard stories, “The Subliminal Man” ends on a pessimistic note, with Franklin choosing to ignore his brief enlightenment and give in. Ballard drives his criticism home in the final image of the story, with Franklin and his wife heading out to shop:

They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.

“The Subliminal Man” offers a critique of consumerism that John Carpenter would make with more humor, violence, and force in his 1988 film They Live. In Carpenter’s film, the hero John Nada (played by Roddy Piper) finds a pair of sunglasses that allow him to see through the ads, billboards, and other commercials he’s exposed. What’s underneath? Naked consumerism:

they-live-billboard

The images here recall the opening lines of “The Subliminal Man”: ‘The signs, Doctor! Have you seen the signs?’ Like Ballard’s story, Carpenter’s film is about waking up, to seeing the controlling messages under the surface.

In his film The Pervert’s Guide to Ideology, Slavoj Žižek offers a compelling critique of just how painful it is to wake up to these messages:

It’s worth pointing out that Carpenter offers a far more optimistic vision than Ballard. Ballard’s hero gives in—goes back to sleep, shuts his eyes. Carpenter’s hero Nada resists the subliminal messages—he actually takes up arms against them. This active resistance is possible because Carpenter allows his narrative an existential escape hatch: In They Live, there are real, genuine bad guys, body-snatching ugly-assed aliens—others that have imposed consumerism on humanity to enslave them. That’s the big trick to They Live: It’s not us, it’s them.

Ballard understands that there is no them; indeed, even as the story skirts around the idea of a conspiracy to dupe consumers into cycles of nonstop buying, working, and disposing, it never pins that conspiracy on any individual or group. There’s no attack on corporations or government—there’s not even a nebulous “them” or “they” that appears to have controlling agency in “The Subliminal Man.” Rather, Ballard’s story posits ideology as the controlling force, with the only escape a kind of forced suicide.

I don’t think that those who engage in consumerism-as-sport, in shopping-as-a-feeling are as blind as Ballard or Carpenter represent. I think they are aware. Hell, they enjoy it. What I think Ballard and Carpenter (and others, of course) really point to is the deep dissatisfaction that many of us feel with this dominant mode of life. For Ballard, we have resistance in the form of the beatnik Hathaway, an artist, a creator, a person who can perceive what real leisure would mean. For Carpenter, Nada is the resister—an outsider, a loner, a weirdo too. It’s somehow far more satisfying to believe that those who engage in spectacle consumerism are brainwashed by aliens than it is to have to come to terms with the notion that these people are acting through their own agency, of their own will and volition. Happy shopping everyone!

Ed. note: Biblioklept published a version of this post a few years ago. It is offered again now in the spirit of Thanksgiving leftovers.

J.G. Ballard’s “The Subliminal Man,” John Carpenter’s They Live, and Black Friday

Edwin Turner4 Comments

Today is Black Friday in America. I don’t think it’s necessary to remark at length on the bizarre disjunction between this exercise in consumerism-as-culture and the intended spirit of the Thanksgiving holiday that precedes it. Indeed, I think that the cognitive dissonance that underwrites Black Friday—the compulsion to suffer (and cause suffering), both physically and mentally,  to “save” money on “consumer goods” (sorry for all the scare quotes, but these terms are euphemisms and must be placed under suspicion)—I think that this cognitive dissonance is nakedly apparent to all who choose to (or are forced to) actively engage in Black Friday. The name itself is dark, ominous, wonderfully satanic.

Rereading “The Subliminal Man,” I was struck by how presciently J.G. Ballard anticipated not only the contours of consumerist culture—urban sprawl, a debt-based economy, the mechanization of leisure, the illusion of freedom of choice—but also how closely he intuited the human, psychological responses to the consumerist society he saw on the horizon. Half a century after its publication, “The Subliminal Man” seems more relevant than ever.

The premise of the tale is fairly straightforward and fits neatly with the schema of many other early Ballard stories: Franklin, an overworked doctor, is approached by Hathaway, a “crazy beatnik,” who refuses to take part in the non-stop consumerism of contemporary society. Hathaway can “see” the subliminal messages sent through advertising. He asks for Franklin’s help in stopping the spread of these messages. Hathaway reasons that the messages are intended to enforce consumerist society:

Ultimately we’ll all be working and spending twenty–four hours a day, seven days a week. No one will dare refuse. Think what a slump would mean – millions of lay–offs, people with time on their hands and nothing to spend it on. Real leisure, not just time spent buying things . . .

The fear of a slump. You know the new economic dogmas. Unless output rises by a steady inflationary five per cent the economy is stagnating. Ten years ago increased efficiency alone would raise output, but the advantages there are minimal now and only one thing is left. More work. Subliminal advertising will provide the spur.

Franklin is unconvinced, even though he is already working Saturdays and Sunday mornings to payoff TVs, radios, and other electronic goods that he and his wife replace every few months. Soon, however, he realizes that something is wrong:

He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old) 2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)

Franklin finally sees the truth, but only after Hathaway takes to blowing up signs’ switch boxes (the word “terrorism” is of course not used in the text, although it surely would be today):

Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY NEW CAR NOW NEW CAR NOW NEW CAR NOW

YES YES YES YES YES YES YES YES YES YES

Like many Ballard stories, “The Subliminal Man” ends on a pessimistic note, with Franklin choosing to ignore his brief enlightenment and give in. Ballard drives his criticism home in the final image of the story, with Franklin and his wife heading out to shop:

They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.

“The Subliminal Man” offers a critique of consumerism that John Carpenter would make with more humor, violence, and force in his 1988 film They Live. In Carpenter’s film, the hero John Nada (played by Roddy Piper) finds a pair of sunglasses that allow him to see through the ads, billboards, and other commercials he’s exposed. What’s underneath? Naked consumerism:

they-live-billboard

The images here recall the opening lines of “The Subliminal Man”: ‘The signs, Doctor! Have you seen the signs?’ Like Ballard’s story, Carpenter’s film is about waking up, to seeing the controlling messages under the surface.

In his film The Pervert’s Guide to Ideology, Slavoj Žižek offers a compelling critique of just how painful it is to wake up to these messages:

It’s worth pointing out that Carpenter offers a far more optimistic vision than Ballard. Ballard’s hero gives in—goes back to sleep, shuts his eyes. Carpenter’s hero Nada resists the subliminal messages—he actually takes up arms against them. This active resistance is possible because Carpenter allows his narrative an existential escape hatch: In They Live, there are real, genuine bad guys, body-snatching ugly-assed aliens—others that have imposed consumerism on humanity to enslave them. That’s the big trick to They Live: It’s not us, it’s them.

Ballard understands that there is no them; indeed, even as the story skirts around the idea of a conspiracy to dupe consumers into cycles of nonstop buying, working, and disposing, it never pins that conspiracy on any individual or group. There’s no attack on corporations or government—there’s not even a nebulous “them” or “they” that appears to have controlling agency in “The Subliminal Man.” Rather, Ballard’s story posits ideology as the controlling force, with the only escape a kind of forced suicide.

I don’t think that those who engage in consumerism-as-sport, in shopping-as-a-feeling are as blind as Ballard or Carpenter represent. I think they are aware. Hell, they enjoy it. What I think Ballard and Carpenter (and others, of course) really point to is the deep dissatisfaction that many of us feel with this dominant mode of life. For Ballard, we have resistance in the form of the beatnik Hathaway, an artist, a creator, a person who can perceive what real leisure would mean. For Carpenter, Nada is the resister—an outsider, a loner, a weirdo too. It’s somehow far more satisfying to believe that those who engage in spectacle consumerism are brainwashed by aliens than it is to have to come to terms with the notion that these people are acting through their own agency, of their own will and volition. Happy shopping everyone!

Ed. note: Biblioklept published a version of this post a few years ago. It is offered again now in the spirit of Thanksgiving leftovers.

On Mad Men’s cynical finale

Edwin Turner9 Comments

In an early scene in “Person to Person,” the series finale of Mad Men, Joan Holloway tries cocaine for the first time. “I feel like someone just gave me very good news,” she beams, offering an advertising tag. The coke-sniffing detail seemed odd to me at first—perhaps it was another way for the series to signal the end of the sixties, to introduce the next drug, the next product to fuel future decades.

The final moments of “Person to Person,” however, show that the cocaine scene is an early reading rule. Joan’s testimony of the “Good News” comes from artificial inducement. Impermanent, intoxicating, and addictive, the coke here prefigures the Coke at the show’s end. Fittingly, Mad Men ends with a television commercial, the 1971 “I’d Like to Buy a the World a Coke” Coca-Cola ad.

The ad itself is a genius piece of propaganda: Buy a Coke, become a better person. Not feeling so good? Buy some more Coke. This ad strikes me as a prototypical example of what Slavoj Žižek would critique a few decades later as “the ultimate form of consumerism,” products that allow us “to be a consumerist, without any bad conscience, because the price for the countermeasure, for fighting consumerism, is already included into the price of a commodity.”

What’s the countermeasure, the counterforce then? All those supposed-values of the 1960s, which Don plunders for his career-restoring campaign. He cribs this vision of peace, love, and understanding from the New Age hucksters who are only too happy to take what’s left of our ad man’s money.

Don’s insight comes through a (purposefully facile?) moment of catharsis. In group therapy, a man takes the empty chair that Don’s counselor would have liked Don to fill himself. Don is spared testifying; the stranger will perform in his stead. He tells a story about feeling like a product on a shelf in a fridge, isolated, alienated. The core of his little monologue is about not understanding love, not knowing how to love or be loved. In a rare moment of empathy, Don has his big important cathartic release, and hugs the man, who has reminded Don of what Don already knew, but had been ignoring: People want to feel loved.

Earlier in the season, Don shot down an ad idea that had to do with love — “Love again? We always use that,” he says (or something close to that). But here, disconnected (almost all meaningful conversations in the episode are mediated through telephones), he’s reminded that what people want is touch, the sensation or feeling of love. And he can sell them that: The feeling of the feeling of love. 

Here’s the show’s last moments:

The pat montage ties an unusually neat bow on the series’ major storylines. I’d argue that it’s best read ironically, something of a send-up of our desires, our wish for the characters we “love” to experience “love.”

This ironic reading bears out in light of the notes that punctuate the conclusion. The meditation-leader promises “new lives…a new you,” words that might be used to sell almost anything, from soap to hope. A chime then initiates om meditation, and the series ends with three notes: The chime, a smile on Don’s face, and the opening bars of “I’d Like to Buy a the World a Coke.” The chime recalls a ringing cash register, and Don’s smile is an epiphany of how to sell love. Matthew Weiner ends his seven season project with an ad, a cynical joke on the audience. I loved it.

Or maybe my ironic reading is wrong. Maybe there isn’t a cynical joke on the audience here. Maybe the simple resolutions were the best Weiner et al could do. Maybe the show is just a really good-looking glossy prime-time soap opera (it is), and like all soap operas it was designed to sell soap.

Žižek riffs on Spike Jonze’s film Her, Lacan, sex, a Taco Bell ad, The Lady Eve, and so on and so on

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“People often ask me, ‘How can you be so stupid and still proclaim yourself a communist?'” (Slavoj Žižek)

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I put down notes, I edit it. Writing disappears (Slavoj Žižek)

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“Language Is Such a Mess” — A Short Review of Lee Rourke’s Vulgar Things

ryan chang2 Comments

What does Slavoj Zizek mean when he says that the Lacanian Symoblic carries the “stain of the Real”? During a talk I once saw him deliver, we watched a clip from David Lean’s Brief Encounter. The plot is as follows: disaffected middle-class wife Celia Johnson falls in love with one Dr. Alec Harvey, both unhappily married with children, both finding in each other a means of escape from their droll realities. They can’t avoid running into people from their shared social circles, forcing them to lie, ultimately delivering us to the final scene. At the train station,  the precipice of their final good-bye, Johnson and Harvey are interrupted not only by a nagging friend of the former, but the whistle of Harvey’s train, preventing a passionate farewell (note: they also have not consummated their affair).

The point is that there is a Symbolic laid over a Symbolic — the first are Johnson’s and Harvey’s individual marriages, the illusion that the ritual provides access to the Real of intimacy (the failure of this accomplishment is signed by the crushingly boring misery of their lives); the second are the lies that overlap the marriages, a futile attempt to circumvent the trap of middle-class marriage. The point to this point: Johnson’s friend, the whistle, and the progressive threat of discovery with each new lie are policemen of the Real. Even in the myth of love we are not truly connected; the stain of the Real interrupts to remind us that there is no signifier of the Real without the Symbolic.

9780007542512

Implicit in this construction is that there is no capital-T Truth, that the Symbolic always leaks the Real through its pores as it tries to envelop it. Such is the dilemma of Jon Michaels, the protagonist in Lee Rourke’s new novel Vulgar Things. Michaels, a mid-level editor at a small academic publisher, hungover from the funerary-celebratory bender of his recent sacking that shuttles against the wounds of a fresh divorce, is told by his perpetually unavailable brother Cal that their estranged Uncle Rey, lost to “‘wacky baccy and strange ways,'” has committed suicide in his caravan on Canvey Island, a tucked-away seatown in the Thames estuary in East London where people–mainly idealistic men–used to believe could restart their lives. Instead, it became a place to simply die.  “I’ve always understood, deep down, beneath the laughter,” Jon says during his first few steps on Canvey, “why the locals refer to it as the island, deep down it’s always made perfect sense to me: to feel dislocated, to feel lost and forgotten.”

It’s my disadvantage that I’m not English and know nothing about the UK’s geography, the cultural codes built into words like Southend or Queensway. To know, however vaguely, centuries of history through the mediation of businesses coming and going, hundreds-year-old buildings crammed up against new condos. The beaten bricks giving way to municipal sidewalk-grade cement. The phasing out of regional accents, the arrival of RP and other posh accents (this is the extent of my knowledge of the UK) to the grimace and chagrin of the locals, who know all the stories and histories of Canvey. Because Vulgar Things is a text built on and from the echoes of these stories, and of stories in general, the highways and throughways of mediation.

Vulgar Things‘s plot is far from compelling. Jon has to go clean out a dead uncle’s Caravan, becomes obsessed with a woman he sees on the pier, discovers something reality-shattering about himself and Rey. For the first fifty pages or so, I was struggling to find something in this limp plot, in Rourke’s signature flat prose (which is what got me jazzed on him in his last novel, The Canal). At first it seemed to be nothing; I was worried, but Rourke’s deliberately unremarkable and at times sophomoric prose points us to something else entirely: the desire to have desire, the desire for agency within a plot, and the inherent failure at attaining truth. In Canvey, “the sea and sky above [him], everything else behind [him, it] makes immediate sense, [his] being here, to help decipher things, to tie up all the loose ends of Uncle Rey’s life.”

Canvey is a space in which Jon is underneath the atmosphere, the systems of reality that fix Jon’s life in apathy: his overpriced London apartment, the dissatisfaction he found in his work, a failed marriage. The messy task of deciphering and reassembling Rey’s life through his papers loses Jon between temporalities. For here is a man surrendered to aimlessness, wanting anything that can fix him to a desire and thus a meaning and thus a truth. Jon’s and Rey’s wanderings collide wonderfully when, like a good mystery, Jon finds amidst the detritus of Rey’s life a manuscript titled Vulgar Things, a reassemblage of Petrarch’s sonnets, the only poet, according to Rey, who got anything right.  Rourke’s Vulgar Things becomes a palimpsest of Rey’s “Vulgar Things,” itself a palimpsest of Petrarch’s Rerum Vulgarium Fragmenta (Fragments of Common Things). The elevation of the banal is reflected in this mediation through the form of the book — the days of the week are built from ordinary phrases, seemingly forgetful perceptions: “such a long time”; “afternoon drinking”; “pointless”; “part of the furniture.” As if these are the forgettable shots in a film, the necessary moves that help get us from Point A to Point B. The limp conceit I mentioned above becomes a kind of mystery-thriller, not unlike the strange turns that Rourke’s last novel takes, when Jon becomes animated by Rey’s “Vulgar Things,” the secrets he points to in his strange video recordings. The startling coincidences of Laura throughout the three media (Petrarch, Rey and Jon).

Sort of unsure how to end this, much like how Jon is unsure how to integrate the revelations he has at the end of the book. He doesn’t keep anything; which is to say, we’re prevented an ending that Symbolically ties up the trajectories of desire that Vulgar Things elicits (perhaps solicits) from us. Again, this is much of the book’s thesis. We need language, but language is a medium, and these mediums are haunted by its linguistic and media forebears and continually fail at providing a truth beyond its Symbolic functions. Yet we are caught in desire, caught in language, and can do little else than to contend with that failure.

Žižek riffs on Kafka, Borges, love in the good old fashioned sense, and so on and so on

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J.G. Ballard’s “The Subliminal Man,” John Carpenter’s They Live, and Black Friday

Edwin Turner3 Comments

Today is Black Friday in America. I don’t think it’s necessary to remark at length on the bizarre disjunction between this exercise in consumerism-as-culture and the intended spirit of the Thanksgiving holiday that precedes it. Indeed, I think that the cognitive dissonance that underwrites Black Friday—the compulsion to suffer (and cause suffering), both physically and mentally,  to “save” money on “consumer goods” (sorry for all the scare quotes, but these terms are euphemisms and must be placed under suspicion)—I think that this cognitive dissonance is nakedly apparent to all who choose to (or are forced to) actively engage in Black Friday. The name itself is dark, ominous, wonderfully satanic.

Rereading “The Subliminal Man,” I was struck by how presciently J.G. Ballard anticipated not only the contours of consumerist culture—urban sprawl, a debt-based economy, the mechanization of leisure, the illusion of freedom of choice—but also how closely he intuited the human, psychological responses to the consumerist society he saw on the horizon. Half a century after its publication, “The Subliminal Man” seems more relevant than ever.

The premise of the tale is fairly straightforward and fits neatly with the schema of many other early Ballard stories: Franklin, an overworked doctor, is approached by Hathaway, a “crazy beatnik,” who refuses to take part in the non-stop consumerism of contemporary society. Hathaway can “see” the subliminal messages sent through advertising. He asks for Franklin’s help in stopping the spread of these messages. Hathaway reasons that the messages are intended to enforce consumerist society:

Ultimately we’ll all be working and spending twenty–four hours a day, seven days a week. No one will dare refuse. Think what a slump would mean – millions of lay–offs, people with time on their hands and nothing to spend it on. Real leisure, not just time spent buying things . . .

The fear of a slump. You know the new economic dogmas. Unless output rises by a steady inflationary five per cent the economy is stagnating. Ten years ago increased efficiency alone would raise output, but the advantages there are minimal now and only one thing is left. More work. Subliminal advertising will provide the spur.

Franklin is unconvinced, even though he is already working Saturdays and Sunday mornings to payoff TVs, radios, and other electronic goods that he and his wife replace every few months. Soon, however, he realizes that something is wrong:

He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old) 2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)

Franklin finally sees the truth, but only after Hathaway takes to blowing up signs’ switch boxes (the word “terrorism” is of course not used in the text, although it surely would be today):

Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY NEW CAR NOW NEW CAR NOW NEW CAR NOW

YES YES YES YES YES YES YES YES YES YES

Like many Ballard stories, “The Subliminal Man” ends on a pessimistic note, with Franklin choosing to ignore his brief enlightenment and give in. Ballard drives his criticism home in the final image of the story, with Franklin and his wife heading out to shop:

They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.

“The Subliminal Man” offers a critique of consumerism that John Carpenter would make with more humor, violence, and force in his 1988 film They Live. In Carpenter’s film, the hero John Nada (played by Roddy Piper) finds a pair of sunglasses that allow him to see through the ads, billboards, and other commercials he’s exposed. What’s underneath? Naked consumerism:

they-live-billboard

The images here recall the opening lines of “The Subliminal Man”: ‘The signs, Doctor! Have you seen the signs?’ Like Ballard’s story, Carpenter’s film is about waking up, to seeing the controlling messages under the surface.

In his film The Pervert’s Guide to Ideology, Slavoj Žižek offers a compelling critique of just how painful it is to wake up to these messages:

 

It’s worth pointing out that Carpenter offers a far more optimistic vision than Ballard. Ballard’s hero gives in—goes back to sleep, shuts his eyes. Carpenter’s hero Nada resists the subliminal messages—he actually takes up arms against them. This active resistance is possible because Carpenter allows his narrative an existential escape hatch: In They Live, there are real, genuine bad guys, body-snatching ugly-assed aliens—others that have imposed consumerism on humanity to enslave them. That’s the big trick to They Live: It’s not us, it’s them.

Ballard understands that there is no them; indeed, even as the story skirts around the idea of a conspiracy to dupe consumers into cycles of nonstop buying, working, and disposing, it never pins that conspiracy on any individual or group. There’s no attack on corporations or government—there’s not even a nebulous “them” or “they” that appears to have controlling agency in “The Subliminal Man.” Rather, Ballard’s story posits ideology as the controlling force, with the only escape a kind of forced suicide.

I don’t think that those who engage in consumerism-as-sport, in shopping-as-a-feeling are as blind as Ballard or Carpenter represent. I think they are aware. Hell, they enjoy it. What I think Ballard and Carpenter (and others, of course) really point to is the deep dissatisfaction that many of us feel with this dominant mode of life. For Ballard, we have resistance in the form of the beatnik Hathaway, an artist, a creator, a person who can perceive what real leisure would mean. For Carpenter, Nada is the resister—an outsider, a loner, a weirdo too. It’s somehow far more satisfying to believe that those who engage in spectacle consumerism are brainwashed by aliens than it is to have to come to terms with the notion that these people are acting through their own agency, of their own will and volition. Happy shopping everyone!

Ed. note: Biblioklept published a version of this post last year. It is offered again now in the spirit of Thanksgiving leftovers.

Beatrix Žižek

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zizek

Slavoj Žižek picks DVDs from the Criterion Collection closet (and so on and so on)

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Slavoj Žižek on David Lynch’s Blue Velvet

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The Pervert’s Guide to Cinema — Slavoj Žižek (Full Film)

Biblioklept5 Comments

The Complete Short Stories of J.G. Ballard (Fifth Riff: “The Subliminal Man”)

Edwin Turner16 Comments

jgb_complete_ss4003

PREVIOUSLY:

Introductions + stories 1956-1959

Stories of 1960

Stories of 1961

Stories of 1962

IN THIS RIFF:

“The Subliminal Man” (1963)

1. Today is Black Friday in America. I don’t think it’s necessary to remark at length on the bizarre disjunction between this exercise in consumerism-as-culture and the intended spirit of the Thanksgiving holiday that precedes it. Indeed, I think that the cognitive dissonance that underwrites Black Friday—the compulsion to suffer (and cause suffering), both physically and mentally,  to “save” money on “consumer goods” (sorry for all the scare quotes, but these terms are euphemisms and must be placed under suspicion)—I think that this cognitive dissonance is nakedly apparent to all who choose to (or are forced to) actively engage in Black Friday. The name itself is dark, ominous, wonderfully satanic.

2. Rereading “The Subliminal Man” for this project, I was struck by how presciently Ballard anticipated not only the contours of consumerist culture—urban sprawl, a debt-based economy, the mechanization of leisure, the illusion of freedom of choice—but also how closely he intuited the human, psychological responses to the consumerist society he saw on the horizon. On the fiftieth anniversary of its publication, “The Subliminal Man” seems more relevant than ever.

3. The premise of the tale is fairly straightforward and fits neatly with the schema of many other early Ballard stories: Franklin, an overworked doctor, is approached by Hathaway, a “crazy beatnik,” who refuses to take part in the non-stop consumerism of contemporary society. Hathaway can “see” the subliminal messages sent through advertising; these messages, and he asks for Franklin’s help in stopping the spread of these messages. Hathaway reasons that the messages are intended to enforce consumerist society:

Ultimately we’ll all be working and spending twenty–four hours a day, seven days a week. No one will dare refuse. Think what a slump would mean – millions of lay–offs, people with time on their hands and nothing to spend it on. Real leisure, not just time spent buying things . . .

The fear of a slump. You know the new economic dogmas. Unless output rises by a steady inflationary five per cent the economy is stagnating. Ten years ago increased efficiency alone would raise output, but the advantages there are minimal now and only one thing is left. More work. Subliminal advertising will provide the spur.

Franklin is unconvinced, even though he is already working Saturdays and Sunday mornings to payoff TVs, radios, and other electronic goods that he and his wife replace every few months. Soon, however, he realizes that something is wrong:

He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old) 2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)

Franklin finally sees the truth, but only after Hathaway takes to blowing up signs’ switch boxes (the word “terrorism” is of course not used in the text, although it surely would be today):

Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.

BUY NOW BUY NOW BUY NOW BUY NOW BUY NEW CAR NOW NEW CAR NOW NEW CAR NOW

YES YES YES YES YES YES YES YES YES YES

Like most of these stories, “The Subliminal Man” ends on a pessimistic note, with Franklin choosing to ignore his brief enlightenment and give in. Ballard drives his criticism home in the final image of the story, with Franklin and his wife heading out to shop:

They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.

4. “The Subliminal Man” offers a critique of consumerism that John Carpenter would make with more humor, violence, and force in his 1988 film They Live (watch it online here). In Carpenter’s film, the hero John Nada (played by Roddy Piper) finds a pair of sunglasses that allow him to see through the ads, billboards, and other commercials he’s exposed. What’s underneath? Naked consumerism:

they-live-billboard

The images here recall the opening lines of “The Subliminal Man”: ‘The signs, Doctor! Have you seen the signs?’ Like Ballard’s story, Carpenter’s film is about waking up, to seeing the controlling messages under the surface.

In his film The Pervert’s Guide to Ideology, Slavoj Žižek offers a compelling critique of just how painful it is to wake up to these messages:

It’s worth pointing out that Carpenter offers a far more optimistic vision than Ballard. Ballard’s hero gives in—goes back to sleep, shuts his eyes. Carpenter’s hero Nada resists the subliminal messages—he actually takes up arms against them. This active resistance is possible because Carpenter allows his narrative an existential escape hatch: In They Live, there are real, genuine bad guys, body-snatching ugly-assed aliens—others that have imposed consumerism on humanity to enslave them. That’s the big trick to They Live: It’s not us, it’s them.

Ballard understands that there is no them; indeed, even as the story skirts around the idea of a conspiracy to dupe consumers into cycles of nonstop buying, working, and disposing, it never pins that conspiracy on any individual or group. There’s no attack on corporations or government—there’s not even a nebulous “them” or “they” that appears to have controlling agency in “The Subliminal Man.” Rather, Ballard’s story posits ideology as the controlling force, with the only escape a kind of forced suicide.

5. By way of concluding—and, before I forget, obviously this story merits inclusion in the ideal collection I’ve been imagining, The Essential Short Stories of J.G. Ballard—by way of concluding I would return to my earlier point: I don’t think that those who engage in consumerism-as-sport, in shopping-as-a-feeling are quite as blind as Ballard or Carpenter represent. I think they are aware. Hell, they enjoy it. What I think Ballard and Carpenter (and others, of course) really point to is the deep dissatisfaction that many of us feel with this dominant mode of life. For Ballard, we have resistance in the form of the beatnik Hathaway, an artist, a creator, a person who can perceive what real leisure would mean. For Carpenter, Nada is the resister—an outsider, a loner, a weirdo too. It’s somehow far more satisfying to believe that those who engage in spectacle consumerism are brainwashed by aliens than it is to have to come to terms with the notion that these people are acting through their own agency, of their own will and volition. Happy shopping everyone!

Slavoj Žižek on Starbucks

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